USA Healthcare: predicted trends 2015 (Part 1)

“Health care delivery will be revolutionized by 1990, with most large metropolitan areas having implemented vertically-integrated health facilities coordinated by computer… [including] physicians’ offices, neighborhood health care centers, hospitals, university medical centers, nursing homes, rehabilitation centers and home health care.” - a quote from 1978 by Gideon Gartner, one of the godfathers of the market research industry which I found in a Forbes article from December 2014. A failed prediction so far… But not to worry. End of the year or start of the year we get flooded with predictions; of course, healthcare could not avoid this pandemic. Some are your garden variety common sense predictions and bring nothing new to the table. Others are way too speculative to bring anything of value to the table... We have compiled a list of what we think is more than common sense but more than simple fantasy (in order of probability): mobile healthcare, proactive healthcare paradigm shift, physician extenders and gene mapping.
Today we talk about the mobile.

Mobile Healthcare: catch me if you can!

Percentage of US
  clinicians ready to embrace mobile apps and devices
  (via http://www.pwc.com/en_US/us/health-industries/top-health-industry-issues/assets/pwc-hri-top-healthcare-issues-2015.pdf)

Well, the rest of the world is getting mobile, so the wonder is rather why takes so long. According to the December report by PwC on top health industry issues, by 2018 65% of transactions with healthcare organisations will be mobile. Even more importantly - if we are to follow IDC December 2014 press release - “The need to manage cohorts of patients with chronic conditions, will lead 70 percent of healthcare organizations to invest in consumer-facing mobile apps, wearables, remote monitoring tools, and virtual care. This in turn will lead to more demand for big data and analytics capability to support population health management initiatives.” PwC sees in this a paradigm shift toward a lot of low cost preventive and diagnosing DIY medicine if aided by the right tools.

One immediate consequence of which is, of course, the need for infrastructure to support what is commonly known as “big data”. PwC estimates Big data will become commonplace within three years from today, when at least 50% of healthcare organisations will have started to use it routinely. The trouble with this particular prediction is that some experts suggest that most organisations do not have access to the infrastructure needed to maintain a vast network of mobile apps, wearables and / or remote monitoring tools and neither do they have plans to expand in that direction! However, it is clear that companies need to figure out ASAP a way to store, track, analyze, and make sense of the vast amounts of data that will be generated.

The second immediate consequence is data security. IDC estimates that healthcare organisations have inadequate (to put it delicately) data security protocols. One of their predictions is that half of all the healthcare organisations will experience between one to five cyberattacks by the end of 2015. They also estimate that ⅓ of these attacks will succeed, further increasing operational costs in an already tight budget margins.

CashDoctor® is a FREE online health care community that allows consumers to share the prices and fees paid to health care providers and at the same time rate the medical professional as to the services they provided at time of delivery. Since we are primarily focused on the customer, we responded to this trend by launching a mobile app project that will allow EVERYONE to share information (that is in many cases deliberately kept hidden) in the most simple way possible. Check our site and soon you will see it!

What do you think of this prediction? Send us the probability you will assign for it happen and will publish it below. 10%? 50% ?100%? Let us know!

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